Welcome to the Arber Horticulture privacy policy page.

1. Introduction

On May 25, 2018 the EU Regulation 2016/679 came into force, known as the GDPR, which brings together in a homogeneous context the laws, legislative decrees, regulations and codes of ethics developed over the years on the subject of treatment of personal data in Italy and in other European Union countries. It also specifies  how to collect personal data concerning European citizens.

The objective of the provisions laid down by the GDPR is to ensure that the processing of personal data is carried out in compliance with the rights, fundamental freedoms and dignity of individuals, with particular reference to privacy and personal identity. In the same way, it guarantees the rights of legal entities and any other body or association.

SudEst Europe S.r.l., as Data Collector, informs people concerned that, pursuant to Article 13 of the GDPR, their data will be processed in the manner and for the purposes indicated below.

The user of this site is therefore invited to visit this section, which expresses the guidelines adopted for the protection of personal data, before submitting any type of personal information and / or completing any electronic form.

This section describes how to manage the site in relation to the processing of personal data of users who consult it and access via the internet at www.arber.it

2. Data Controller

SudEst Europe S.r.l., sudest@sudest.it

3. Data Processing Managers

The Data Managers are all natural or legal persons who have access to your data and who, by necessity or by choice, are authorized to manipulate them.

The Arber site is based on a Host Provider. This means that your data is stored on computers that we do not have direct access to (or we have partial access). Some data are also stored on servers of third-party companies, whose servers could also be outside the European Union. For all these reasons the Data managers are more than one and are listed below:

• SudEst Europe S.r.l., sudest@sudest.it

4. Purposes of the processing of collected data

The Data concerning the User is collected almost exclusively to allow the Site to provide its services. They are also collected for the following purposes:

• contact the user,

• management of addresses and sending of email messages,

• management of statistics.

The types of Personal Data used for each purpose are indicated in the specific sections of this document.

4.1 Ways in which Personal Data are processed

Personal Data is collected for the following purposes and using the following services.


By registering with the mailing list or the newsletter, the User's email address is automatically added to a list of contacts to which email messages containing information, including commercial and promotional information, relating to this Site may be transmitted. User's email may also be added to this list as a result of registration on the Site or after making a purchase.

Personal data collected: Email, Surname, Name.


By filling out the contact form with their Data, the User consents to their use to respond to requests for information, quotes, or any other kind indicated by the form header.

Personal data collected: Name, Surname, Company name, City, Address, Cap, Telephone, Fax, Email.

4.2 Managing Addresses and sending Mail

These services allow you to manage a database of email contacts, telephone contacts or contacts of any other type, used to communicate with the User.

These services may also allow us to collect data relating to the date and time the messages are displayed by the User, as well as to the User's interaction with them, such as information on clicks on the links inserted in the messages.

4.3. Stored data for statistical purposes

The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behavior.

4.3.1 Google Analytics (Google INC.)

Google Analytics is a web analytics service provided by Google Inc. ("Google"). Google uses Personal Information collected for the purpose of evaluating the use of this Site, compiling reports and sharing them with other services developed by Google.

Google may use the Personal Data to contextualise and personalize the advertisements of its advertising network.

At the following link https://tools.google.com/dlpage/gaoptout?hl=it is also made available by Google the browser add-on for the deactivation of Google Analytics

Personal data collected: cookies and usage data.

Place of processing: USA - Privacy Policy - Opt Out

5. Recipients of Personal Data collected

Personal Data issued to this Website are not shared with anyone for any reason.

6. Mode, place and period of processing of the collected data

6.1 Methods of treatment

The Data Controller processes the Personal Data of Users by adopting appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.

Processing is carried out using IT and / or telematic tools, with organizational methods and with logic strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may have access to the Data subjects of the persons involved in the organization of the site (administrative, commercial, marketing, legal, system administrators) or external subjects (as suppliers of third party technical services, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Data Controller.

6.2 Place

The Data are processed at the Data Controller's operating office. In particular, database data and email addresses are stored at the Hosting web datacenter. Web hosting, which is responsible for data processing, processing data on behalf of the owner, is located in the European Economic Area and acts in accordance with European standards. For more information, you can contact the owner.

6.3 Times

The Data are processed for the time necessary to perform the service requested by the User or required by the purposes described in this document. However, the User may request the interruption of the processing or the cancellation of the Data at any time either independently or by making a request to the Data Controller.

7. Access to your personal data

If you have registered on the Site, you have the right to request a copy of your Data. You may also request its modification, integration or removal. In case of removal, the Data may remain in old backup copies up to 30 days from the date of deletion.

8. Complaint with the control authority

If you believe that the behavior of the Website with your Personal Data is in any way detrimental to your interests or rights and if you do not find an agreement with the Data Controller for the management of incomprehension, you have the right to contact the competent Authority for verify the behavior of the Site. The competent Italian Authority is the Privacy Guarantor.


Information on this privacy policy

The Data Collector is responsible for this privacy policy.

Definitions and legal references

Personal Data (or Data)

It constitutes personal data any information relating to a natural person, identified or identifiable, even indirectly, by reference to any other information, including a personal identification number.

Usage Data

It is personal data collected automatically from the Site (or from third-party applications that it uses), including: IP addresses or domain names of the computers used by the User who connects to the Site, addresses in notation URI (Uniform Resource Identifier), the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (success, error, etc.) , the country of origin, the characteristics of the browser and the operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details relating to the itinerary followed within the site with particular reference to the sequence of the pages consulted, to the parameters related to the operating system and the IT environment of the User.


The individual who uses this site, which must coincide with the interested party or be authorized by him and whose personal data are being processed.


The natural or legal person to whom the Personal Data refers.

Data Processor (or Manager)

The natural person, legal person, public administration and any other body, association or body appointed by the Data Controller to process Personal Data, as prepared by this privacy policy.

Data Controller (or Holder)

The natural person, legal entity, public administration and any other body, association or body to which they are responsible, even together with another owner, decisions regarding the purposes, methods of processing personal data and the tools used, including the profile of the security, in relation to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Website.

This site

The hardware or software tool through which the Personal Data of Users are collected.

Download Personal data processing information (PDF)


"Cookies" are small encrypted harmless text files which are usually generated when a user visits a particular website and are stored in browser directories on your computer. When you next access the same website or another website that recognises that cookie, certain information can be retrieved from the "cookie" and can be used to identify the user's device.

Website servers set authentication cookies to help authenticate the user when they log in to a secure area of the website. User's Credential login information can be remembered in the cookie, and it enables the user to log in to the same website without having to re-enter the same authentication information for the subsequent visit.

Cookies can also be used to recognise and count the number of visitors on a site, see how they are moving around the site and which parts of a site are most popular. This allows websites to change and update their site in order to improve it.

There are two main types of cookies: session cookies and persistent cookies.

 > Session cookies are stored only temporarily and are erased from the user's device when you exit from your browser after visiting website.

 > Persistent cookies remain stored on your computer until they are deleted, or have expired. (i.e. platform log in)

How We Use Them

We use cookies solely to gather information on IP addresses and pages visited, to analyse trends, administer the Website, track users' movements on the Website and gather broad demographic information for aggregate use. IP addresses are not linked to other personally identifiable information and will not be used to deliver targeted marketing messages.

How to change your cookie settings

Most internet browsers allow you to stop receiving cookies via options/settings. You can also disable any cookies already stored on your computer. However, this will mean that our system may not recognise your computer when you log in and so you may not be able to use or access certain parts of the Website. If you would like to learn more about cookies, including how to enable and disable cookies, please visit www.allaboutcookies.org.

The following links further help explain how to change your settings on several popular browsers:

For all other browsers, please look for a 'help' function in the browser or contact the browser provider directly for assistance.